Write a blog post

People concerned

Any person who may write a scientific article

Duration

2 days
In option: 1h30 of individual coaching

Formats
In-company

Training course in journalistic writing

As part of your missions, you write articles for a blog. Your objective: to make the subjects on which you work understandable by non-specialist readers.
During this training course, you will use your work to put your writing skills to the test and learn popularization. By becoming familiar with the codes of journalistic writing, you will be able to produce clear and attractive blog articles.

OBJECTIVES

Understanding the structure of an article
Clarify your essential message(s)
Becoming familiar with SEO
Apply the rules of popularization
Improve your writing style

PROGRAM

Understanding the structure of an article

Choose an attractive title, subtitles and introduction
Anticipate layout : paragraphs, words in bold, illustrations…

Clarify your essential message(s)

Define your communication objectives
Work on your framework and your arguments

Becoming familiar with SEO

Choose relevant key words
Be attentive to meta-description tags, the url, the « title »

Apply the rules of popularization

Place your work in context
GIve concrete examples
Use metaphors, humour, anecdotes

Improve your writing style

Shorten and simplify your sentences
Get rid of waffle and jargon
Give rhythm to the content

  • Languages available

    English & French

  • Prerequisites

    None

  • Number of participants

    Up to 6 people

  • Educational ressources

    Theoretical and methodological background, practice on material brought by participants, group exchanges, exercises

  • Evaluation procedures

    Questionnaire at the beginning and at the end of training (self-evaluation)

  • Registration


    Contact us

FAQ

Yes. Agent Majeur has obtained the French Qualiopi certification [No. 2021/94136.3], the national quality standard for professional training providers. This certification confirms compliance with seven quality criteria: providing the public with clear information about training services; defining learning objectives; adapting training to the needs of participants; offering appropriate training resources and support; ensuring trainers have the required qualifications; maintaining strong links with the professional environment; and collecting and responding to feedback and complaints.

You can request a quote for a training course by scrolling up this page, to the registration section. The quote is tailored to the number of participants, the location, and any specific adaptations you may demand for the training.

The practical information that applies to all our training programmes, including organisation, locations and other practical details, is provided in the general FAQ for Agent Majeur training programmes.
If you would rather speak to our team directly, please email us at contact@agentmajeur.fr or call us : +33 (0)1 56 98 05 39.