Popularise knowledge, in oral presentations and written documents
Popularize scientific concepts when speaking in public and writing articles for non-specialist audiences.
Popularise to the right level
Training in popularising science
You are an expert in your field and you wish to convey your knowledge to a lay audience. How can complex notions be made simple? During this training session, you will apply the tools of science popularisation to your subject. And you will discover countless new ideas to use on a daily basis.
OBJECTIVES
Master the rules of science popularisation
Structure your talk
Raise and maintain the audience’s interest
Build a targeted message
Use attractive presentation materials
PROGRAM
Master the rules of popularisation
Discover the 6C’s of science popularisation of Agent Majeur:
Clarity, Connection, Context, Concrete, Color and Conversation.
Structure your speech
Understand your audience’s expectations
Refine your subject
Build a dynamic plan
Raise and maintain the audience’s interest
Take advantage of your creativity
Refine your introduction and conclusion
Build a targeted message
Talk to an audience of students
Talk to decision makers: marketing managers, commercial directors, financial backers…
Communicate with the end client: users
Use attractive presentation materials
Use drawings, charts, pictures, videos
Bring samples
Clarify your PowerPoint slides
6C’S OF SCIENCE POPULARISATION
To make the multiple popularisation techniques easier to remember, we brought them together under a banner, the 6C’s of science popularisation. Behind this name are 6 key ingredients to popularise: Clarity, Connection, Context, Concrete, Color and Conversation.
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Languages available
English & French
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Prerequisites
None
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Number of participants
Up to 6
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Educational ressources
Theoretical and methodological background, practice on material brought by participants, group exchanges, exercises
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Evaluation procedures
Questionnaire at the beginning and at the end of training (self-evaluation)
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Registration
Contact us
Participant feedback
FAQ
Yes. Agent Majeur has obtained the French Qualiopi certification [No. 2021/94136.3], the national quality standard for professional training providers. This certification confirms compliance with seven quality criteria: providing the public with clear information about training services; defining learning objectives; adapting training to the needs of participants; offering appropriate training resources and support; ensuring trainers have the required qualifications; maintaining strong links with the professional environment; and collecting and responding to feedback and complaints.
You can request a quote for a training course by scrolling up this page, to the registration section. The quote is tailored to the number of participants, the location, and any specific adaptations you may demand for the training.
The practical information that applies to all our training programmes, including organisation, locations and other practical details, is provided in the general FAQ for Agent Majeur training programmes.
If you would rather speak to our team directly, please email us at contact@agentmajeur.fr or call us : +33 (0)1 56 98 05 39.
