Popularise knowledge, in oral presentations and written documents
Popularize scientific concepts when speaking in public and writing articles for non-specialist audiences.
Popularise to the right level
Training in popularising science
You are an expert in your field and you wish to convey your knowledge to a lay audience. How can complex notions be made simple? During this training session, you will apply the tools of science popularisation to your subject. And you will discover countless new ideas to use on a daily basis.
OBJECTIVES
Master the rules of science popularisation
Structure your talk
Raise and maintain the audience’s interest
Build a targeted message
Use attractive presentation materials
PROGRAM
Master the rules of popularisation
Discover the 6C’s of science popularisation of Agent Majeur:
Clarity, Connection, Context, Concrete, Color and Conversation.
Structure your speech
Understand your audience’s expectations
Refine your subject
Build a dynamic plan
Raise and maintain the audience’s interest
Take advantage of your creativity
Refine your introduction and conclusion
Build a targeted message
Talk to an audience of students
Talk to decision makers: marketing managers, commercial directors, financial backers…
Communicate with the end client: users
Use attractive presentation materials
Use drawings, charts, pictures, videos
Bring samples
Clarify your PowerPoint slides
6C’S OF SCIENCE POPULARISATION
To make the multiple popularisation techniques easier to remember, we brought them together under a banner, the 6C’s of science popularisation. Behind this name are 6 key ingredients to popularise: Clarity, Connection, Context, Concrete, Color and Conversation.
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Duration
2 days
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Languages available
English & French
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People concerned
Technical or scientific experts, engineers, teachers, researchers
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Prerequisites
None
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Number of participants
Up to 6
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Educational ressources
Theoretical and methodological background, practice on material brought by participants, group exchanges, exercises
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Evaluation procedures
Questionnaire at the beginning and at the end of training (self-evaluation)
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Available formats
Contact usIntra-company
