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Communicate on social media

Training in digital communication

You want to spread your research results to a wider audience. To do this, you can turn to social networks such as LinkedIn and Instagram. This training course is carried out in two steps. Before the session, we will show you how to create accounts on the social media you want to communicate on. Then, on the day of your course, you will discover the fundamentals of using social media, learn how to use them effectively and familiarise yourself with software that will help you have a bigger impact.

OBJECTIVES

Use social media
Make your style more dynamic
Familiarise yourself with associated software

PROGRAM

Use social media

Define communication objectives
Learn how to optimise your social media use

Make your style more dynamic

Simplify and shorten your sentences
Remove dead weight and jargon
Introduce examples and images

Familiarise yourself with associated software

Learn to use a graphic tool
Use software to plan your publications

EXPERIENCE

Our social media training course can be adapted to suit the needs of your researchers and the networks they use: LinkedIn, X, TikTok, Instagram and/or Facebook. During this module scientists learn how to present their research projects on social media and start building their digital community. Check out what our recent trainees had to in the video below.

  • Duration

    1 day

  • Languages available

    English & French

  • People concerned

    Scientists (experts, researchers, engineers or technicians) or communicators

  • Prerequisites

    None

  • Number of participants

    Up to 8 people

  • Educational ressources

    Theoretical and methodological background, practice on material brought by participants, group exchanges, exercises

  • Evaluation procedures

    Questionnaire at the beginning and at the end of training (self-evaluation)

  • Available formats

    Intra-company


    Contact us
I highly appreciated the fact that, from the beginning, the training course was customised and that the discussions were tailored to our needs.
Colas
June 2022
The trainer knew how to answer our questions and illustrated her explanations with examples from her LinkedIn profile. She also recommended software that we did not know and which will be very useful in the future.
Bisma
June 2022
Very good training course. It opens up great perspectives and inspires us new ways to develop our activities! The course was smooth, 100% practical, based on examples and discussions.
Marie
February 2022
We had a good overview of the different applications and the training really makes us want to take action. The training and the sharing of experience were splendid. I highly recommend this course.
Florence
February 2022
The training was really customized to our needs. Great energy and teaching skills, thank you.
Virginie
October 2020

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