Back Public relations

Communicate with journalists

People concerned

Any person that may be interviewed by a journalist

Duration

2 days

Formats
In-company

A training course to master your communication with the press

A journalist is interviewing me, what is their goal? Can I refuse to answer? Should I tell the truth? How can I be credible? Journalists split the people they are led interview in 2 categories: “bad clients” and “good clients”. If you manage to be part of the second category, you will give interviews that get right to the point, without requiring a large amount of “translation work” from the journalist to develop their subject. You will then be considered the expert to interview in your field.

OBJECTIVES

Understand journalists better
Foster professional relationships
Master interviewing rules
Overcome stage fright

PROGRAM

Understand journalists better

Information sources
The various media
How editorial staff work
Journalists’ expectations

Foster professional relationships

Press conference
Right to reply
Press release
‘Off the record’ communication

Master interviewing rules

Key message
Hierarchy of information
Getting prepared for an interview
Speech clarity
Benefits and drawbacks of a live interview
Phone, radio, TV and newspaper interviews
Interview in a crisis situation

Overcome stage fright

Learn to relax
Develop your concentration

  • Languages available

    English & French

  • Prerequisites

    None

  • Number of participants

    Up to 6 people

  • Educational ressources

    Theoretical and methodological background, practice on material brought by participants, group exchanges, exercises

  • Evaluation procedures

    Questionnaire at the beginning and at the end of training (self-evaluation)

  • Registration


    Contact us

FAQ

Yes. Agent Majeur has obtained the French Qualiopi certification [No. 2021/94136.3], the national quality standard for professional training providers. This certification confirms compliance with seven quality criteria: providing the public with clear information about training services; defining learning objectives; adapting training to the needs of participants; offering appropriate training resources and support; ensuring trainers have the required qualifications; maintaining strong links with the professional environment; and collecting and responding to feedback and complaints.

You can request a quote for a training course by scrolling up this page, to the registration section. The quote is tailored to the number of participants, the location, and any specific adaptations you may demand for the training.

The practical information that applies to all our training programmes, including organisation, locations and other practical details, is provided in the general FAQ for Agent Majeur training programmes.
If you would rather speak to our team directly, please email us at contact@agentmajeur.fr or call us : +33 (0)1 56 98 05 39.

These training courses might interest you

All our training courses