Storytelling: captivate your audience
Learn how to build a story and find inspiration, whether you are communicating orally or in writing.
Write an opinion article
Training to write scientific opinion pieces
Are you an expert who wants to be recognised by colleagues, journalists, and the general public as a thought leader in your field? Do you want to learn how to use your ideas and expertise to influence debate and shape public opinion?
Learn to write scientific opinion pieces to raise your profile in academic circles and beyond.
During this written communication training course, you will learn to identify what makes a great opinion piece, how to write impactful columns, and how to reach your audience.
OBJECTIVES
Understand why writing scientific opinions matters
Know where and how to publish your article
Streamline your writing for social media
Write an opinion piece of your own
PROGRAM
Understand the value of opinion articles
Grasp the impact of your opinion piece
Define your communication objective(s)
Identify your audience(s)
Draft a scientific opinion piece
Craft your argument
Learn the rules of impactful writing
Know how to publish your article
Identify platforms and media best tailored to carrying your message
Establish a comprehensive strategy to best promote your work
Streamline your writing for social media
Shorten and optimise your messaging
Write posts that will get noticed
Duration
2 days
Languages available
French & English
People concerned
Technical and scientific experts, engineers, scientists, professors, researchers
Prerequisites
None
Number of participants
Up to 6 people
Educational ressources
Group learning, course handbook
Evaluation procedures
Self-assessment by questionnaire at the start and end of the course
Available formats
Contact usIntra-company
