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Design technical brochures

Training in science writing

You would like to write technical brochures. To do this, you need to summarise a lot of complex research into a few pages and make it understandable to non-specialists. But at the same time you want to avoid oversimplifying. During this training course, you will work on your own technical brochure and discover solutions that are relevant to you.

OBJECTIVES

Specify your key message
Make a good first impression
Streamline your style
Make your results understandable
Master the rules of popularisation

PROGRAM

Specify your key message

Define your communication objectives
Select the corresponding information
Work on your pitch

Make a good first impression

Create an attractive title
Choose striking drawings and pictures

Streamline your style

Simplify and shorten your sentences
Get rid of waffle and jargon
Give your content rhythm and diversify your expressions

Make your results understandable

Acquire simple presentation rules
Simplify your charts
Reduce information to the necessary minimum

Master the rules of popularisation

Put your work in its context
Use concrete examples
Use data that speaks for itself

  • Duration

    2 days

  • Languages available

    English & French

  • People concerned

    Any person who may write technical brochures

  • Prerequisites

    None

  • Number of participants

    Up to 6 people

  • Educational ressources

    Theoretical and methodological background, practice on material brought by participants, group exchanges, exercises

  • Evaluation procedures

    Questionnaire at the beginning and at the end of training (self-evaluation)

  • Available formats

    Intra-company


    Contact us

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