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Create an engaging newsletter

Newsletter training: master both technical and editorial aspects

Newsletters are a powerful way to stay connected and share updates with your partners, colleagues or clients. Their success is often measured by open and click-through rates, but not only. A newsletter should also drive other benefits, for example by fostering new contacts or making sales. So how do you get readers to open your emails? How do you combine content and form to keep them reading and even prompt them to take action? Work with an expert trainer to master the fundamentals of effective writing while optimizing your own newsletters.

OBJECTIVES

Define the objectives of your newsletter
Produce relevant, high-quality content
Refine layout and design

PROGRAM

Define the objectives of your newsletter

Understand the role of your newsletter within your communication strategy
Identify your readers’ expectations
Define your editorial line and publishing schedule

Produce relevant, high-quality content

Write engaging subject lines
Create content that is both relevant and enjoyable to read
Capture attention with strong hooks
Use multiple reading levels (headlines, subheadings, call-to-action buttons)
Simplify and shorten your sentences

Refine layout and design

Apply your brand guidelines to be recognizable
Leverage your e-mailing platform to create structured, visually appealing layouts
Boost interaction with your content
Ensure optimal display on computers and phones
Include visual elements (photos, graphics)
Adjust content and layout based on feedback

  • Duration

    1 day + 2 half-days

  • Languages available

    English & French

  • People concerned

    Any person involved in producing a newsletter

  • Prerequisites

    None

  • Number of participants

    Up to 6 people

  • Educational ressources

    Theoretical background, exercises, training course manual in PDF format

  • Evaluation procedures

    Questionnaire at the end of training

  • Available formats

    Intra-company


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