Understand a researcher’s digital identity
Develop a consistent and recognizable online profile
Create and manage profiles on key platforms
Increase the impact of publications and research outputs

Program

Understand a researcher’s digital identity
Understanding the challenges and opportunities of digital identity (reputation, digital footprint, scientific visibility)
Engaging key audiences: peers, recruiters, collaborators, funders
Developing a communication strategy adapted to your career goals

Develop a consistent and recognizable online profile
Creating a coherent and professional online presence
Defining your research identity: selecting keywords, affiliations, and research areas
Writing an effective researcher biography and research pitch
Building and maintaining a professional network

Create and manage profiles on key platforms
Creating and optimising your ORCID iD
Developing your Google Scholar profile
Using ResearchGate to increase visibility and expand your professional network
Building a compelling professional profile on LinkedIn
Managing your digital identity over time

Increase the impact of publications and research outputs
Improving the discoverability of your publications (impact metrics, open access, institutional repositories…)
Monitoring research impact through citations, bibliometric indicators, and altmetrics
Creating and sharing high-value professional content on LinkedIn

Define the objectives of your newsletter
Produce relevant, high-quality content
Refine layout and design

PROGRAM

Define the objectives of your newsletter

Understand the role of your newsletter within your communication strategy
Identify your readers’ expectations
Define your editorial line and publishing schedule

Produce relevant, high-quality content

Write engaging subject lines
Create content that is both relevant and enjoyable to read
Capture attention with strong hooks
Use multiple reading levels (headlines, subheadings, call-to-action buttons)
Simplify and shorten your sentences

Refine layout and design

Apply your brand guidelines to be recognizable
Leverage your e-mailing platform to create structured, visually appealing layouts
Boost interaction with your content
Ensure optimal display on computers and phones
Include visual elements (photos, graphics)
Adjust content and layout based on feedback

Talk to your public about what interests them
Construct a clear argument
Deliver a memorable presentation

PROGRAM

Talk to your public about what interests them

Transmitting and receiving messages: a schema of the communicator role
Building a bespoke message

Construct a clear argument

Selecting important information
Formulate an effective plan

Deliver a memorable presentation

Embody your speech
Simplify your communication materials

Explore the value of generative AI for literature search
Provide an overview of relevant AI tools
Use these generative AI tools

PROGRAM

Explore the value of generative AI for literature searching
Difference between general AI and generative AI
Time savings and relevance of the tools
Limitations and biases

Provide an overview of relevant AI tools
General-purpose tools for search and synthesis
Specialized tools for working with scientific data

Use these generative AI tools
Explore use cases to meet your needs: crafting your query, analyzing documents, summarizing articles, synthesizing your findings

Understand the concepts of generative AI
Use LLMs to meet your needs

PROGRAM

Understand the concepts of generative AI

Introduction to generative AI
How AI models work (text-to-text)
The challenges of AI: data security, environmental impact, deep fakes, etc.

Use leading text generators to meet your needs

Learn how to prompt
Explore use cases to meet your needs. For example: analyse documents, write content, synthesize texts, etc.

Understand the concepts of generative AI
Adapt prompts to your needs
Produce clear and engaging written content with AI

Program

Understand the concepts of generative AI
Introduction to generative AI and its uses in communication
How AI models work
The challenges of AI : data security, environmental impact, deep fakes, etc.

Adapt prompts to your needs
Test and fine-turn your existing prompts to answer your needs. For example: generate ideas, popularise science, translate, illustrate, find references, etc.

Produce clear and engaging content with AI
Improve your produced contents with AI: articles, summaries, posts for social networks, illustrations, etc.

Understand the features of site visits
Develop an effective tour route

PROGRAM

Understand the features of site visits

What distinguishes a guided tour from a classic oral presentation?
What objectives can we fix by means of a site visit?

Develop an effective tour route

Who are your visitors?
What expectations do they have and how to fulfil them?

Determine the communication objective
How to construct a message

PROGRAM

Determine the communication objective

What is the role of the message?
How to overcome communication filters

How to construct a message

Developing a message
How to approach a public with varied expectations