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Agent Majeur devient majeur

24/03/2026

Agent Majeur comes of age

Do you remember turning 18? That symbolic milestone where, overnight, everything shifts: rights, responsibilities and a new sense of maturity. At Agent Majeur, we are celebrating our 18th anniversary this year.

So, what does adulthood have in store for us?

At 18, you open your first bank account. Ours shows a healthy balance: 48 blog articles, 2 books published, over 4,800 scientists trained in communication, and hundreds of clients supported across France and internationally. The balance is clearly in the black.

At 18, you get your driving license. Agent Majeur has developed its own methods to steer your scientific communication towards success: the SELL method for public speaking, the SWORD method for writing and the 6Cs of science popularisation. Everything you need to pass your “scientific communication license” with flying colours.

At 18, you become responsible. This is a commitment we take very seriously. In 2025, Agent Majeur was awarded the Lucie Label, a CSR certification that reflects our commitments across environmental, social and economic dimensions. Fully grown — and fully responsible.

At 18, you earn the right to vote. Perfect timing: Agent Majeur is running on a two-point platform — a scientific communication agency and a training organization. One ballot is all it takes to give your research and innovation the visibility they deserve.

So yes, Agent Majeur is now 18. And those wisdom teeth that have just come through? They’re here to stay.

Thank you all for your trust. It’s what keeps us here, by your side every day, promoting science and the people who move it forward.

04/09/2025

Agent Majeur obtains a CSR label

In 2023, our team took its first steps in Corporate Social Responsibility (CSR) by obtaining the EnVol label recognizing our environmental commitment. In 2025, we are taking it up a notch with a broader, more demanding and more structured certification.

We are proud to have been awarded the LUCIE Progress label, based on the international ISO 26000 standard. This new certification encourages us to consider the impact of our activities, not only on the environment, but also at the social and economic levels.

The label, granted for two years, comes with a strong score of 687/1000 and, more importantly, a concrete roadmap to push our commitment even further.

Earning a CSR label is not just a matter of displaying a logo. It means:
– training ourselves on key CSR issues;
– carrying out a rigorous self-assessment;
– undergoing an external audit;
– making clear commitments to make further progress.

As a certified company, we strive to limit our environmental footprint and that of our customers in all our activities. And we contribute to a more sustainable and equitable world.

Book SELL your research cover at the airport

05/12/2024

A new edition of SELL YOUR RESEARCH

Following the success of the first edition, sold at more than 1600 copies, Agent Majeur is proud to announce the release of the second edition of Sell Your Research : Public Speaking for Scientists. This book, co-written by Alexia Youknovsky and James Bowers, gives scientists the keys to prepare successful oral presentations. It is based on the SELL method, a structured and proven approach to develop one’s impact and ease in front of an audience.

In this new version, updated with new exercises and advice, the authors review the different steps to build and deliver a powerful presentation, all while adapting the method to current practices of scientific communication. Whether you are preparing a pitch or a full presentation, this edition features practical tools to improve your skills.

Join the community of more than 3400 scientists trained by Agent Majeur in public speaking. Embrace the SELL method and give a new impetus to your oral presentations!

Alexia Youknovsky dans le magazine « Stratégies »

13/02/2024

Alexia Youknovsky in the magazine « Stratégies »

In a recent interview with Stratégies, a must-read media for communication professionals, Alexia Youknovsky shared her views on communication for the French Alternative Energies and Atomic Energy Commission (CEA). She discussed how the CEA’s image changed over the years, highlighting its distinctive position focused on the transition from research to industry.

“The first rule of ecology is that everything is connected to everything else”. Agent Majeur would like to apply the teachings of Barry Commoner, the famous American biologist, by adopting a collective approach with other actors in our ecosystem: employees, clients and partners. Furthermore, joining this community of certified companies gives us access to resources to keep ourselves updated on regulation and best practices.

19/09/2022

New missions in America

This fall, Agent Majeur looks to America. We have the great pleasure of carrying out two missions for North-American clients, in the United-States and in Canada. Our agency is used to working in English and in several European countries but we are nonetheless quite proud to expand our activities across the Atlantic.

From July to October, we will train researchers from the Quebec Pain Research Network (QPRN) in podcasting. Writing, recording, editing: through 5 sessions via videoconference, participants will discover all the aspects of podcasting with a trainer, who is a podcaster herself. It is precisely because we offer a complete training in podcasting, from the design to the promotion of audio content, that the QPRN decided to entrust us with this mission.

As for our second mission, it will take place in Chicago in October. One of our consultants will give a 2-day training course in public speaking. The participants will be researchers supported by the CureSearch foundation who work on cancer treatments for children. Why did they choose us? Our book on public speaking, SELL YOUR RESEARCH made its mark. It is thanks to this book that CureSearch discovered our agency and decided to entrust us with this mission. The foundation was drawn to the idea that their participants will acquire a method to prepare their oral presentations or speeches and each researcher will get a copy of the book.

Since its beginnings, Agent Majeur has carried out missions in English and in many European countries: Germany, Austria, Belgium, Ireland, etc. With these two new missions, we now expand our activities to America. You would like to propose a mission abroad to our agency? Contact us.

Logo Qualiopi

13/09/2021

A quality certification for Agent Majeur

After two years, the same gestation period as elephants, we are very pleased to announce a happy event! Nope, not the birth of a baby in our office, but the fact that we have finally obtained the QUALIOPI quality certification. This certification, for professional training in France, guarantees the high quality of training courses. It is based on 7 criteria and 32 indicators – which explains this lengthy preparation! These requirements especially ensure that training courses are adapted to the specific objectives of the client, that innovating training methods are implemented, that instructors continuously develop their skills, and that courses provide access to persons with disabilities.

At Agent Majeur, we want the best for our clients. Which is why we have chosen to further guarantee the quality of our training courses with this certification. After a successful audit in our premises in September, this new certification is yet another reason to place your trust in us. We make every effort to develop the skills of the men and women that we train.

Logo Times Higher Education

03/08/2021

An interview in Times Higher Education

To support diversity, inclusiveness and cooperation in research, the British funding agency for research and innovation (UK Research and Innovation, UKRI) recently amended the CV format for researchers.

To learn more about this narrative CV and the best way to complete the application, a journalist of Times Higher Education interviewed Alexia Youknovsky, the CEO of Agent Majeur. Indeed, this new CV format is a demanding exercise. This document is composed of 7 parts: 3 of them are focused on the researcher, his/her career and motivations, and the other 4 modules target the researcher’s contributions to research and society. The questions are similar to those asked during a job interview. Furthermore, the answers of the researchers should not exceed a limited number of words. The time for endless lists of job descriptions and publications is over. This dynamic and concise CV format supports a wider range of profiles and skills.

Our CEO believes that this new narrative CV is the opportunity for researchers to explain “who they are” in addition to “what they did”. To stand out, Alexia’s advice is to use storytelling or to focus on 1 or 2 examples to highlight the greatest achievements, for example. Finally, she recommends the use of vocabulary to describe emotions in order to connect with readers. Simply put, researchers should share their passion!