Back Digital communication

Create an engaging newsletter

People concerned

Any person involved in producing a newsletter

Duration

1 day + 2 half-days

Formats
In-company

Newsletter training: master both technical and editorial aspects

Newsletters are a powerful way to stay connected and share updates with your partners, colleagues or clients. Their success is often measured by open and click-through rates, but not only. A newsletter should also drive other benefits, for example by fostering new contacts or making sales. So how do you get readers to open your emails? How do you combine content and form to keep them reading and even prompt them to take action? Work with an expert trainer to master the fundamentals of effective writing while optimizing your own newsletters.

OBJECTIVES

Define the objectives of your newsletter
Produce relevant, high-quality content
Refine layout and design

PROGRAM

Define the objectives of your newsletter

Understand the role of your newsletter within your communication strategy
Identify your readers’ expectations
Define your editorial line and publishing schedule

Produce relevant, high-quality content

Write engaging subject lines
Create content that is both relevant and enjoyable to read
Capture attention with strong hooks
Use multiple reading levels (headlines, subheadings, call-to-action buttons)
Simplify and shorten your sentences

Refine layout and design

Apply your brand guidelines to be recognizable
Leverage your e-mailing platform to create structured, visually appealing layouts
Boost interaction with your content
Ensure optimal display on computers and phones
Include visual elements (photos, graphics)
Adjust content and layout based on feedback

  • Languages available

    English & French

  • Prerequisites

    None

  • Number of participants

    Up to 6 people

  • Educational ressources

    Theoretical background, exercises, training course manual in PDF format

  • Evaluation procedures

    Questionnaire at the end of training

  • Registration


    Contact us

FAQ

Yes. Agent Majeur has obtained the French Qualiopi certification [No. 2021/94136.3], the national quality standard for professional training providers. This certification confirms compliance with seven quality criteria: providing the public with clear information about training services; defining learning objectives; adapting training to the needs of participants; offering appropriate training resources and support; ensuring trainers have the required qualifications; maintaining strong links with the professional environment; and collecting and responding to feedback and complaints.

You can request a quote for a training course by scrolling up this page, to the registration section. The quote is tailored to the number of participants, the location, and any specific adaptations you may demand for the training.

The practical information that applies to all our training programmes, including organisation, locations and other practical details, is provided in the general FAQ for Agent Majeur training programmes.
If you would rather speak to our team directly, please email us at contact@agentmajeur.fr or call us : +33 (0)1 56 98 05 39.

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