Skin, hair: what if body treatments were customized and made on demand? This is the innovative idea of Prose, an American cosmetics brand. In the past 7 years, they have manufactured tailor-made products for the North-American market in their factory in Brooklyn. Prose relies on the expertise of formulators and AI engineers based in Paris. To promote the results of a clinical study on their hair products, Prose hired the services of Agent Majeur.
The need
To produce their unique formulas, Prose offers a unique customer experience. First, the customer fills out an online questionnaire to diagnose their needs. For example: for curly or dry hair, dandruffs, etc. Thanks to algorithms developed in-house, a routine of products is suggested to address these needs: shampoo, conditioner, hair mask, etc. The customer then receives the selected products at home after they are manufactured on-demand. Finally, when the customer places a new order, they can use a tool to evaluate the performance of their products and improve the formula which takes customization to a whole new level.
In order to measure the effectiveness of their products compared to non-customized ones, Prose launched an independent clinical study. The brand hired Agent Majeur to promote the results.
Our vision
The client’s request was to highlight the results of the clinical study through different communication materials. To target the information, we started the mission with two brainstorming sessions with the R&D teams. They identified several types of arguments likely to interest their targets. Some arguments stemmed from the clinical study, as originally planned, others were meant to promote Prose’s original approach. Indeed, several challenges need to be met in order to develop tailor-made cosmetics: manufacturing unique products on a large scale, guaranteeing their quality, safety and regulatory compliance, all without compromising on performance.
Our contribution
Our team wrote, designed and illustrated three communication materials in English: a PowerPoint presentation, a white paper, as well as a poster for an international congress. The clinical study made it possible to compare the effectiveness of a personalized care routine, including a shampoo and conditioner, with mass-produced non-customized products. To highlight the results of the study, we especially counted on the production of schematics. These helped to visualize the superiority of Prose cosmetics on many criteria. Among them: the reduction of hair damage, increased hydration or curl control. We also wanted to promote the advanced skills of the R&D team in formulation, algorithms, AI or logistics.
2017
Founding year
of the Prose company
16M
Number of customized products manufactured by Prose
206
Number of participants
in the clinical study
The scientific poster was presented during the IFSCC congress in Brazil by Prose’s R&D teams.
In addition to producing the scientific poster, our team trained the researchers in public speaking to help them prepare the presentation. The researchers had two objectives: highlight their results and promote their original approach in the field of cosmetics.
We are very proud that this expertise “made in France” was showcased internationally during the IFSCC congress (International Federation of Societies of Cosmetic Chemists) in Brazil.
