Communication consulting

Example of an intervention

Customer
A European actor in the aerospace sector

Need
Our customer wants to increase the impact of his scientific posters, which are currently overloaded. His constraints are the following: posters have to be printed in the kakemono format and usable on any type of event, from a general public trade show to a scientific conference.

Mission sequence
To reduce the poster content, we select the important information with our customer: it is highlighted in the template of the poster. In addition, we give more room for illustrations.
We also ensure that the posters can be read by a wide audience. To perform this, we define some text portions understandable by all, and other, more technical, for specialists.

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